Marketing Mix Exercises - I.I.S.S. Calamandrei
The Marketing Mix is one way at looking at an organisation's marketing activities. 
It is like a snap shot (foto istantanea) of what the company is doing at this time. 
The Marketing Mix is made up of 4 parts, which are known as the 4 P's. When we 
looked at the definition of marketing these 4 P's came up as 4 key words. Can 
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